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Audrey presented A Women’s Guide to Leadership in Boston to New Balance. New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is an American footwear manufacturer based in Boston. The company was founded in 1906 as the “New Balance Arch Support Company” and is one of the world’s major sports footwear manufacturers. The company has reached a total profit of approximately $40 billion since 1991.