Code Switching: How to Talk so Men will Listen 
                  Claire Brown PhD and Audrey Nelson PhD 
            Alpha Books, September 2009 
            What  will Code Switching do for me ? 
                My  female coworker keeps saying I never listen to her … or something like that.  
              That’s  our twist on an ol’ cliché. And sometimes it feels true – for both men and  women in the workplace.   
               
              Did  he hear me? Is he ignoring me? What do I need to do to get someone to notice me  around here? How come he doesn’t take me seriously?  
              Does it ever  seem that men are speaking in code and you’re on the outside? Do they shut you  down or ignore you when you speak? Perhaps you’re speaking in code, too – a  different code. 
            Men and  women DO have unique communication styles that don’t always mesh well. Code Switching offers a way of “reaching  across the aisle” to open the lines of communication. It helps both women and  men crack the gender code and speak in common terms, so work gets done,  conflict gets resolved, and mutual understanding and respect prevail … in the  workplace and beyond. 
            The  strategies in Code Switching go  beyond mere common sense. Authors Brown and Nelson provide cutting-edge  techniques that can be applied directly with immediate success. Examples and  anecdotes show how others have used these practices to demolish communication  barriers and break through stereotypes.  
            Don’t wait  another day to gain more impact and get the recognition you deserve. Discover  the secret of Code Switching, and be  heard and understood … once and for all. 
            How  Code Switching will Change Your Life 
              Entering  the man’s business domain, women often were viewed as misfits, having to modify  their ways to suit the masculine work culture. Today there are nearly as many  women working as men. According to the U.S. Department of Labor, 46 percent of  the workforce  are women. Of those  working women, a whopping 68 million, 75 percent work full-time and 25 percent  work part-time.  
  We  mean business! How do women unlock the door and get men to listen? Many  businesses are concerned about inclusiveness. They conduct diversity training  but ignore or don’t emphasize educating their employees to be fluent in women’s  and men’s communication styles. How many companies provide mentors for woman  employees that coach them on how to present ideas and make an impact on the men  they work with (usually their bosses)?  
  Are men still the  bosses? The October 2008 Catalyst Research Pyramid of women in U.S. companies  indicates that women make up 2.4 percent of the Fortune 500 CEOs, and 6.7  percent of the top money makers and 15.4 percent of corporate officers in  Fortune 500 companies. As much as things are changing, they’re not changing  fast enough when it comes to moving women up the corporate ladder. If a woman  is talking at work, there’s a high  probability  that a man is at the receiving end and making a career-impacting decision  for her based on what she just said. 
            This  is not a male bashing book! 
          This  is not a male-bashing book! (Note: Our male-bashing underground best-seller. Now  Hear This! Get your Own Damn Coffee! is currently banned in 32 states.)  This is not about whether women are better than men or men are better than  women. We’re just different – genetically and socially.             |