Code Switching: How to Talk so Men will Listen
Claire Brown PhD and Audrey Nelson PhD
Alpha Books, September 2009
What will Code Switching do for me ?
My female coworker keeps saying I never listen to her … or something like that.
That’s our twist on an ol’ cliché. And sometimes it feels true – for both men and women in the workplace.
Did he hear me? Is he ignoring me? What do I need to do to get someone to notice me around here? How come he doesn’t take me seriously?
Does it ever seem that men are speaking in code and you’re on the outside? Do they shut you down or ignore you when you speak? Perhaps you’re speaking in code, too – a different code.
Men and women DO have unique communication styles that don’t always mesh well. Code Switching offers a way of “reaching across the aisle” to open the lines of communication. It helps both women and men crack the gender code and speak in common terms, so work gets done, conflict gets resolved, and mutual understanding and respect prevail … in the workplace and beyond.
The strategies in Code Switching go beyond mere common sense. Authors Brown and Nelson provide cutting-edge techniques that can be applied directly with immediate success. Examples and anecdotes show how others have used these practices to demolish communication barriers and break through stereotypes.
Don’t wait another day to gain more impact and get the recognition you deserve. Discover the secret of Code Switching, and be heard and understood … once and for all.
How Code Switching will Change Your Life
Entering the man’s business domain, women often were viewed as misfits, having to modify their ways to suit the masculine work culture. Today there are nearly as many women working as men. According to the U.S. Department of Labor, 46 percent of the workforce are women. Of those working women, a whopping 68 million, 75 percent work full-time and 25 percent work part-time.
We mean business! How do women unlock the door and get men to listen? Many businesses are concerned about inclusiveness. They conduct diversity training but ignore or don’t emphasize educating their employees to be fluent in women’s and men’s communication styles. How many companies provide mentors for woman employees that coach them on how to present ideas and make an impact on the men they work with (usually their bosses)?
Are men still the bosses? The October 2008 Catalyst Research Pyramid of women in U.S. companies indicates that women make up 2.4 percent of the Fortune 500 CEOs, and 6.7 percent of the top money makers and 15.4 percent of corporate officers in Fortune 500 companies. As much as things are changing, they’re not changing fast enough when it comes to moving women up the corporate ladder. If a woman is talking at work, there’s a high probability that a man is at the receiving end and making a career-impacting decision for her based on what she just said.
This is not a male bashing book!
This is not a male-bashing book! (Note: Our male-bashing underground best-seller. Now Hear This! Get your Own Damn Coffee! is currently banned in 32 states.) This is not about whether women are better than men or men are better than women. We’re just different – genetically and socially.